My resume

 

LAURIE HOLMAN – MARKETING COPYWRITER

Arlington, MA 02476
617-642-1346
lauriejeanneh@gmail.com
linkedin.com/in/lholmanwriter

SUMMARY

Experience creating digital and print marketing communications and instructional content: website copy, email campaigns, organic and paid social media, blog posts, curriculum, case studies, brochures, datasheets and press releases. Certified in content marketing and inbound marketing through HubSpot. National Seminars Training courses in content marketing and copywriting.

SKILLS

  • Copywriting
  • Web content development and management
  • Marketing communications strategy development
  • Instructional content development
  • Event promotion and management
  • Microsoft Word, Excel, PowerPoint, Publisher
  • Constant Contact, WordPress, IQ Media, Google Analytics, SEO
  • Adobe Photoshop, Illustrator, InDesign, Premiere, Wibbitz

WORK EXPERIENCE

MARKETING WRITER/INDEPENDENT CONTRACTOR, 2017–present
Writing and editing marketing and fundraising materials and healthcare research
summaries, producing and editing videos, tracking media coverage,
maintaining editorial calendar, leading writing workshops, and copyediting and administrative responsibilities for:

  • Harvard University (Chan School of Public Health, Office of Career Services)
  • MIT
  • North Bennett Street School
  • Nesterly (intergenerational homeshare platform)
  • VNA Senior Living Community
  • Arlington Community Media

CAREER SOURCE (MIDDLESEX COMMUNITY COLLEGE), Cambridge, MA, 2003–2017

Marketing Content Developer

  • Created overall marketing strategy: developed email marketing, social media, website and other digital content to advertise events and services to B2B and B2C target audiences; increased event participation by 200–500 percent and generated sales leads
  • Wrote, designed and edited digital and print ads, instructional materials, press releases, case studies, brochures, newsletters, sales sheets and other content
  • Led website redesign and branding team, wrote new tagline and copy
  • Developed curriculum, led workshops and advised job-seekers
  • Marketed and project-managed retail training program with cross-functional teams – consistently exceeded recruitment goals
  • Wrote job descriptions, advertised positions, screened candidates and provided additional resources for HR professionals in healthcare, higher education, retail, hospitality, manufacturing and other industries
  • Managed third-party vendors for various creative projects
  • Maintained media contacts
  • Recruited and supervised marketing intern
  • Managed events in collaboration with team; took and posted photos
  • Provided career counseling to diverse clients
  • Created curriculum and facilitated job search workshops
  • Implemented market research and wrote business plan in collaboration with director

YAHOO VOICES, 2006–2012
Writer (freelance)

  • Researched and wrote online articles on healthcare careers

BOSTON COMEDY AND MOVIE FESTIVAL, Brighton, MA, 2003
Publicity and Volunteer Coordinator

  • Wrote and edited press releases and other publicity materials
  • Initiated local media contacts
  • Coordinated submissions for film events, and updated online bios
  • Recruited and managed 30 volunteers

PHILADELPHIA EDUCATION FUND, Philadelphia, PA, 2000–2002
Communications Specialist and Education Counselor

  • Managed program for over 200 teens and adults who had left school
  • Wrote and edited communications and fundraising materials including  annual reports, grants and other donor materials
  • Managed and advertised events
  • Created collateral for direct mail campaign targeted to out-of-school youth, resulting in 30 percent response rate
  • Wrote curriculum and led workshops on admissions and financial aid
  • Marketed services to community and collaborated with nonprofits
  • Collaborated with colleagues to plan and develop materials for annual award gala
  • Coordinated video production of educational cable TV show
  • Supervised student workers

EDUCATION

Master of Education in Career Development, Northeastern University, Boston, MA

Bachelor of Arts in Music Therapy, University of Miami, Coral Gables, FL

Podcast Workshop, Arlington Community Media, Arlington, MA, 2018

Content Marketing Certification, HubSpot, Cambridge, MA, 2017

Inbound Marketing Certification, HubSpot, Cambridge, MA, 2017

Video in Social Media Workshop, Cambridge Center for Adult Ed., Cambridge, MA, 2016

Copywriter Workshop, National Seminars Training, Boston, MA, 2014

Content Marketing Workshop, National Seminars Training, Boston, MA, 2014